Market entry is not a single distributor introduction. It is a sequence of product, market, channel and commercial decisions. Use this checklist to identify what is known, what is missing and what must be validated before investment.
Compare category demand indicators, competitor positioning, price architecture, customer segments and channel structure. Do not treat population size or general category popularity as proof that a specific product will sell.
Evaluate distributors, importers, pharmacy groups, retailers and e-commerce channels. Check category fit, geographic coverage, portfolio conflicts, commercial capacity and evidence of active distribution.
Define a limited first objective, target channel, initial assortment, supply assumptions, marketing responsibilities, success measures and decision gates. Avoid committing to broad exclusivity before the partner and economics are validated.
Record each claim with its source, date and confidence level. Mark estimates and unanswered questions clearly. A good market-entry plan makes uncertainty visible rather than hiding it.
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